The grandson of the Hermès fashion house founder, Nicolas Puech, is reportedly planning an unconventional succession strategy by adopting his 51-year-old former gardener as his legal child. This move, reminiscent of a storyline from the movie Annie, involves a twist where Puech, an unmarried and childless billionaire, aims to pass on a significant portion of his wealth to his gardener.


Nicolas Puech, an 80-year-old fifth-generation heir to Hermès, possesses a fortune estimated between 9 billion and 10 billion Swiss francs. With around 5% to 6% ownership of the luxury brand valued at $220 billion, he ranks among Switzerland’s wealthiest individuals.

Puech’s decision to pass on his wealth to his gardener involves legal procedures and rearranging his estate beneficiaries. The gardener, married with two children, stands to inherit a substantial portion of Puech’s wealth, including properties in Marrakesh and Montreux valued at €5.5 million.

Puech’s strained history with the Hermès company, particularly stemming from disputes following a takeover attempt by LVMH, could contribute to his unconventional choice of heir. He resigned from the company’s supervisory board amid family conflicts and criticisms, leading to a significant rift between him and other family members.

As part of a broader trend in the great wealth transfer, where billionaires plan to pass on trillions in wealth, Puech’s decision stands out as an unconventional approach. Most billionaires distribute their wealth among family and philanthropic causes or transfer control of their companies to family members. Puech, however, deviates from this norm by choosing his former gardener as a successor.

However, obstacles exist for Puech’s unique plan. Adopting an adult, although not unheard of, is highly uncommon and involves complex legal requirements in Switzerland. Additionally, Puech faces challenges due to a previous commitment to allocate his fortune to Isocrates, a foundation he established to combat misinformation. The foundation opposes the cancellation of Puech’s commitment and might contest his plans legally.

Sky TG24 suggests that Puech’s adoption plan might serve as a legal maneuver to prevent the foundation from challenging parts of his will.

The situation remains complex and faces potential legal hurdles, particularly concerning the adoption of an adult and conflicting commitments to a philanthropic foundation.

Instagram has become one of the most effective social media channels for business promotion in the modern digital era. Instagram has more than one billion active users, providing a large and interested audience that you may leverage to market your goods or services. There are more inventive methods to use Instagram for marketing, even while many companies use it for simple brand promotion and content sharing. We’ll look at five creative ways to improve your Instagram company marketing in this blog post.

Instagram Stories for Sneak Peek and Product Teasers

Instagram Stories is a great tool for giving your goods and services a dynamic, time-sensitive display. Use Stories to provide behind-the-scenes information, run temporary promotions, and give customers first looks at new products. Because Stories are temporary, they instill a sense of urgency in your audience and motivate them to keep watching your material. Additionally, you can add interactive elements like surveys, questionnaires, and quizzes to get users to participate and get insightful input.Collaborate with Influencers

Partnering with Instagram influencers is a well-liked and successful way to reach a wider, more specific audience. Find industry influencers that have the same values and ethos as your brand, and collaborate with them to produce content that highlights your goods and services. Influencers may support your company with genuine, relatable endorsements that connect with their audience, increasing credibility and trust.

Campaigns for User-Generated Content (UGC)

Use user-generated content campaigns to inspire your fans to produce and distribute brand-related material. This helps you use your customers as brand ambassadors and increases engagement. Urge customers to share their product or service experiences on social media by using a specific hashtag that represents your business. The greatest user-generated content (UGC) can then be highlighted on your profile to increase social proof and foster a feeling of community around your company.

Instagram Purchasing

With the help of Instagram Shopping, businesses can easily tag products in their posts and stories. With the help of this feature, users can see product details, prices, and even complete purchases inside the app. It simplifies the client experience and has the potential to greatly increase revenue. Make sure your product catalog is properly organized and use high-quality photos that highlight your products to get the most out of Instagram shopping.

Run Giveaways and Contests

Organizing giveaways and contests on Instagram is a great way to grow your following and boost engagement. To be eligible to win, users can like, comment on, and tag friends in your posts. This not only raises awareness of your brand but also creates buzz about it. One of your products or a special opportunity connected to your business could be the prize. Just make sure that, when holding contests, you adhere to Instagram’s rules.


In conclusion, Instagram gives companies a plethora of imaginative ways to promote their goods and services. Instagram Stories, influencer partnerships, user-generated content, Instagram Shopping, and competitions are just a few of the features that you can use to interact with your audience, foster brand loyalty, and increase revenue. To make sure your company stays competitive in the always shifting field of digital marketing, keep up with the most recent Instagram trends and modify your approach as the platform changes.