Xpeng Aeroht, a subsidiary of Chinese EV manufacturer Xpeng Motors, has announced plans to start accepting orders for its flying car later this year, with deliveries set to begin in late 2025. The Land Aircraft Carrier, priced at over 1 million yuan ($140,000), is a modular vehicle with a flying module for low-altitude transport and a ground module with six wheels. Xpeng stands out at CES as the only company providing a timeline for commercial sales of flying cars.
Primarily targeting the consumer market in China, Xpeng aims to gradually introduce its flying cars to consumers. The company plans to allow buyers to fly the vehicles in designated trial areas first. Brian Gu, co-president of Xpeng Motors, acknowledges that educating consumers will take time, and they anticipate the initial buyers to be aviation enthusiasts.
Unlike most competitors targeting business and public service sectors, Xpeng is focusing on individual consumers. The company also showcased a concept electric vertical take-off and landing (eVTOL) flying car at CES, emphasizing its commitment to innovation in the electric aviation field.
While Xpeng faces challenges such as developing essential components and navigating regulatory hurdles, it remains optimistic about the support from China in the emerging sector. The company is actively engaging with regulators to address issues related to airspace approval, certification, and the absence of a flying license examination for such novel products.
Brian Gu clarified that, currently, there are no plans to sell Xpeng’s electric cars in the U.S., and the timing of entry into the U.S. market is still under internal discussion. Despite these challenges, Xpeng believes in the potential for China to take a leading role in setting global standards for electric aviation, drawing parallels with China’s approach to 5G and 6G technologies.
Instagram has become one of the most effective social media channels for business promotion in the modern digital era. Instagram has more than one billion active users, providing a large and interested audience that you may leverage to market your goods or services. There are more inventive methods to use Instagram for marketing, even while many companies use it for simple brand promotion and content sharing. We’ll look at five creative ways to improve your Instagram company marketing in this blog post.
Instagram Stories for Sneak Peek and Product Teasers
Instagram Stories is a great tool for giving your goods and services a dynamic, time-sensitive display. Use Stories to provide behind-the-scenes information, run temporary promotions, and give customers first looks at new products. Because Stories are temporary, they instill a sense of urgency in your audience and motivate them to keep watching your material. Additionally, you can add interactive elements like surveys, questionnaires, and quizzes to get users to participate and get insightful input.Collaborate with Influencers
Partnering with Instagram influencers is a well-liked and successful way to reach a wider, more specific audience. Find industry influencers that have the same values and ethos as your brand, and collaborate with them to produce content that highlights your goods and services. Influencers may support your company with genuine, relatable endorsements that connect with their audience, increasing credibility and trust.
Campaigns for User-Generated Content (UGC)
Use user-generated content campaigns to inspire your fans to produce and distribute brand-related material. This helps you use your customers as brand ambassadors and increases engagement. Urge customers to share their product or service experiences on social media by using a specific hashtag that represents your business. The greatest user-generated content (UGC) can then be highlighted on your profile to increase social proof and foster a feeling of community around your company.
With the help of Instagram Shopping, businesses can easily tag products in their posts and stories. With the help of this feature, users can see product details, prices, and even complete purchases inside the app. It simplifies the client experience and has the potential to greatly increase revenue. Make sure your product catalog is properly organized and use high-quality photos that highlight your products to get the most out of Instagram shopping.
Run Giveaways and Contests
Organizing giveaways and contests on Instagram is a great way to grow your following and boost engagement. To be eligible to win, users can like, comment on, and tag friends in your posts. This not only raises awareness of your brand but also creates buzz about it. One of your products or a special opportunity connected to your business could be the prize. Just make sure that, when holding contests, you adhere to Instagram’s rules.
In conclusion, Instagram gives companies a plethora of imaginative ways to promote their goods and services. Instagram Stories, influencer partnerships, user-generated content, Instagram Shopping, and competitions are just a few of the features that you can use to interact with your audience, foster brand loyalty, and increase revenue. To make sure your company stays competitive in the always shifting field of digital marketing, keep up with the most recent Instagram trends and modify your approach as the platform changes.