Balenciaga is once again changing the fashion game with its latest creation: the Chips Bags. After the success of its Lay’s-inspired bags in 2022, the luxury brand is now offering its own potato chip bags, designed to add flair to your grocery shopping look.

These ‘Maxi Packs’ are made from shiny calfskin to mimic the appearance of crinkled snack packaging and come in three bold colors: red, yellow, and blue, representing different flavors like spicy chili, cheese and onion, and salt and vinegar.

Despite looking like typical chip bags, these accessories bear the Balenciaga logo instead of Lay’s. They even humorously display fake nutrition facts on the back, jokingly claiming 110 calories per serving—a playful reference to their snack-inspired design.

At a hefty price tag of US$1,750 each, these Chips Bags are far from disposable. They’re meant to be practical daily essentials, though users should handle them carefully to avoid staining the luxurious inner lining. Featuring aged-silver hardware and a convenient zip closure leading to a roomy main compartment, these bags seamlessly blend style and function.


But Balenciaga’s creativity doesn’t stop there. In its Fall 2024 collection, the brand surprised attendees with invitations that looked like popular protein bars such as Mars or Snickers, showcasing its commitment to innovation and fun reinterpretation of everyday objects.

Instagram has become one of the most effective social media channels for business promotion in the modern digital era. Instagram has more than one billion active users, providing a large and interested audience that you may leverage to market your goods or services. There are more inventive methods to use Instagram for marketing, even while many companies use it for simple brand promotion and content sharing. We’ll look at five creative ways to improve your Instagram company marketing in this blog post.

Instagram Stories for Sneak Peek and Product Teasers

Instagram Stories is a great tool for giving your goods and services a dynamic, time-sensitive display. Use Stories to provide behind-the-scenes information, run temporary promotions, and give customers first looks at new products. Because Stories are temporary, they instill a sense of urgency in your audience and motivate them to keep watching your material. Additionally, you can add interactive elements like surveys, questionnaires, and quizzes to get users to participate and get insightful input.Collaborate with Influencers

Partnering with Instagram influencers is a well-liked and successful way to reach a wider, more specific audience. Find industry influencers that have the same values and ethos as your brand, and collaborate with them to produce content that highlights your goods and services. Influencers may support your company with genuine, relatable endorsements that connect with their audience, increasing credibility and trust.

Campaigns for User-Generated Content (UGC)

Use user-generated content campaigns to inspire your fans to produce and distribute brand-related material. This helps you use your customers as brand ambassadors and increases engagement. Urge customers to share their product or service experiences on social media by using a specific hashtag that represents your business. The greatest user-generated content (UGC) can then be highlighted on your profile to increase social proof and foster a feeling of community around your company.

Instagram Purchasing

With the help of Instagram Shopping, businesses can easily tag products in their posts and stories. With the help of this feature, users can see product details, prices, and even complete purchases inside the app. It simplifies the client experience and has the potential to greatly increase revenue. Make sure your product catalog is properly organized and use high-quality photos that highlight your products to get the most out of Instagram shopping.

Run Giveaways and Contests

Organizing giveaways and contests on Instagram is a great way to grow your following and boost engagement. To be eligible to win, users can like, comment on, and tag friends in your posts. This not only raises awareness of your brand but also creates buzz about it. One of your products or a special opportunity connected to your business could be the prize. Just make sure that, when holding contests, you adhere to Instagram’s rules.


In conclusion, Instagram gives companies a plethora of imaginative ways to promote their goods and services. Instagram Stories, influencer partnerships, user-generated content, Instagram Shopping, and competitions are just a few of the features that you can use to interact with your audience, foster brand loyalty, and increase revenue. To make sure your company stays competitive in the always shifting field of digital marketing, keep up with the most recent Instagram trends and modify your approach as the platform changes.